“I see it all the time, women choosing to stick with a bad bra, sometimes for years. All I can do is point them in the right direction. As I like to say, ThirdLove’s the charm.” Meet Bar’Bra Boulders, Bra-lationship Coach, winner of the Nipple Peace Prize, and star of our latest brand campaign. She’s…
Featuring our original bra size quiz, Fit Finder®, and here to take your first layer to the next level. 80% of women are wearing the wrong bra size. When we started ThirdLove, part of our mission was to get this number down to zero. The original Fit Finder® was a key part of making that…
How We Say, “Bra-Vo” These are truly unprecedented times. We count ourselves lucky to be fully operational with orders shipping out on time, but we realize the most important thing right now is supporting each other, and our community. We believe one person can make a difference, and many people collectively can make an even…
If you have taken the time to look up “feminine” in the dictionary, you would have been met by an archaic sentiment confining women to being delicate, demure beings who cannot fend for themselves. Defined as being gentle, sensitive, and dainty, we wanted to give women the opportunity to redefine feminine on their own…
Curated colors that tell the story of our seasonal inspiration. Here is the story of our latest: Sunset Shades. Is there anything more magical than golden hour? The moment the sun starts to set and washes the world in golden light, we can’t help but lose ourselves in an overwhelming admiration for life and its…
Not sure of the differences between the different types of bras? We put together a cheat sheet for all the bra styles and their unique benefits. What are the Different Types of Bras? Do you like lower cut cups, or full coverage? Do you like straps that are wider set, or closer together?…
Like many, you may be wondering how to measure your bra size at home. 80% of women are wearing the wrong bra size, but a lot of that has to do with the understanding of bra size and measurement remaining a mystery which is completely unnecessary. We are leveraging our bra expertise to break this…
The question our Co-Founder Heidi Zak asked herself as she started a bra revolution. For ThirdLove, the company, the product, and the name, started with the idea that for too long, women were forced to choose between two options when it came to bras: over-the-top sexy, and unflattering modesty – neither one looked great. And…
Lingerie Care 101 Raise your hand if you’ve ever thrown a bra in the washing machine (guilty). With so much else to worry about in our day-to-day, who actually has time to devote to their delicates? We totally understand the time crunch, but as bra experts, we’re also well aware that washing bras correctly is…
